As Honda marked the production of its 4 millionth motorcycle in the Philippines, we thought about how its vehicles have been part of millions of Filipino lives. So instead of just doing another ad that would talk about torque, speed, power or whatever technical mumbo-jumbo – we decided to share stories of real people.
With a 50-year history to pull stories from, we initially shortlisted a couple that were eventually brought to life through mini-movies directed by some of the top filmmakers in the country. From drama and comedy to romance, there was something for everybody. Because Honda Motorcycles are not just a means of transportation but a real life partner, “Kaagapay Habang Buhay”, to millions of Filipinos.
The first to premier was “Balat Kalabaw”, a mini-movie that captures the touching story of a Honda tricycle driver and his daughter. This was not just uploaded online but was even screened in selected cinemas.
But the story-telling doesn’t end there. As long as Honda Motorcycles continue to bring fun, joy, and life to Filipinos, there’s always another story just around the corner waiting to be told. So watch out for more coming soon.