Month of October 2011
ClientGoCrazy : we say thank you in a loud way!
As if our independent AOY win wasn’t enough to make us happy, it fattened our hearts to receive so many congratulatory cakes, notes, text messages and calls from our clients and colleagues. Of course, we just had to send … Continue reading
Believing in Luck
It’s amusing how luck plays such a big part in advertising. From the moment a new product or service is created, the client already takes a chance that it might click or not. After all, the client can never really … Continue reading
Good thinking, wonder dog! The making of a house ad.
This is Aspac’s new house ad. The team created it for placement in the industry magazine, Adobo, for their issue covering the Agency of the Year Awards. It’s always interesting to come up with a house ad, as the agency … Continue reading
A Sea of Pride: Aspac wins the Aseana City Account!
Sea turned into land. Who won’t be inspired by that? Aseana Holdings Inc. had a monumental plan. Their vision of turning water into land was turned into reality through the successful partnership among Filipino, Belgian and Japanese corporations.
iLearn: Lessons from Steve Jobs
Steve Jobs died on October 5 and a world of Apple users began to mourn. It can be a bit hard to explain to the non-user why this event evoked such sadness, why the death of a total stranger (really) … Continue reading
Playing around at work
All work and no play makes Jack a dull boy — and so the saying goes. Jack obviously didn’t work in an advertising agency. Because in advertising, you are actually paid to play at work. You play with ideas, images, … Continue reading
Bringing sexy back to PICC!
How do you spice up a venue perceived as “too formal”, “old” and “boring”? Simple. Bring “sexy” back! Banking on PICC’s unmatched hosting capabilities and rich history, the team surged forward by developing a campaign with a fresher and younger … Continue reading
Green is In…citing!
With more and more consumers starting to embrace the green life, companies – whether big or small are finally feeling the need to do something for the environment. Studies have shown that people feel empowered when they avail of stuff … Continue reading