Month of January 2012
Sexy Resolution
Sexy Solutions wanted to start 2012 with a bang. While other people start the year with new looks, new hairdos, new habits. Sexy Solutions however, decided to enter the new year with a sexy new body to represent them—Raymond Gutierrez’s … Continue reading
Insular Life: Kicking off 2012
Our first assignment as the new advertising partner of Insular Life was not about advertising at all. Last January 13 2012, we were invited to their annual National Leaders’ Assembly to talk as the voice of the consumer and to … Continue reading
Break from Breton
“What?! OUR Breton is gone?!” That is what one art director said in horror as he received the news that Café Breton in the neighboring Ziebert building had closed. He had reason to mourn as this was the team’s favorite … Continue reading
Designer meets designer calling card
The cutest ever. Well, at least that’s the opinion of Mich Dulce about the Aspac calling cards. We met the renowned fashion designer and milliner in her very chic home last week. She showed us her fab hats including the … Continue reading
Sinclair paints chooses a colorful agency with colorful ideas
It was quite a challenge. But a fun challenge, mind you. Aspac was chosen to revitalize the Sinclair paint brand after a pitch against an undisclosed number of agencies. There was much merry-making after this, not just because of the … Continue reading
Insular Life: Partners in life
It was the fastest win of our lives. On December 15, 2011, we entered the doorways of Insular Life. As we were greeted by the guard, “magandang araw!” we truly felt in our hearts that it would be one. Insular … Continue reading