Month of March 2012

There are predictable seasons in the advertising calendar and usually the first quarter of the year is the time that a lot of productions happen.  These days, the agency is never full as one team is always off somewhere shooting … Continue reading →

Starwars and Titanic in 3D? Wait until you see PICC! The most celebrated event center in the Philippines, PICC, recently launched a print campaign that brings its most notable guests from the past – together with ordinary people, in extraordinary … Continue reading →

A few weeks ago, the agency received a notice that our “Bayanihan”  spot for Gawad Kalinga was going to be a recipient of a Hildegarde Award.  And while we were flattered at the citation, our first thought was “Hilde-who?” As … Continue reading →

Advertising, depending on how you look at it and who you are, is either a tool to give consumers the power to make better choices or a means to reduce their choices. The first one opens up the mind, the … Continue reading →