Category Archives: Uncategorized
“Basta Abot ng Araw, Abot ng LBC Remit Express!”
While most remittance companies work hard to find ways for people to reach them, LBC worked smart by introducing a revolutionary remittance network that reaches out to people, wherever they may be. To showcase this vast network that covers … Continue reading
The Honda Family Just got Extended
Honda gave birth to 2 new members of their family—the Honda Odyssey and the Honda Pilot. It’s big news indeed, as these are the first 8-seaters Honda has ever launched in the Philippines. Creating the campaign was a fun and … Continue reading
The Launch of the new Insular Life thematic campaign: Magandang Araw Ngayon, Magandang Buhay Bukas
Magandang Retirement! Magandang Simula! Kung ang bawat araw maganda, ang buhay ay maganda. This is the dream that’s common to all people, and the human truth that started it all. Insular Life truly prides itself with its role in … Continue reading
Shooting Season
There are predictable seasons in the advertising calendar and usually the first quarter of the year is the time that a lot of productions happen. These days, the agency is never full as one team is always off somewhere shooting … Continue reading
PICC in 3D
Starwars and Titanic in 3D? Wait until you see PICC! The most celebrated event center in the Philippines, PICC, recently launched a print campaign that brings its most notable guests from the past – together with ordinary people, in extraordinary … Continue reading
We are Hildegarde Awardees
A few weeks ago, the agency received a notice that our “Bayanihan” spot for Gawad Kalinga was going to be a recipient of a Hildegarde Award. And while we were flattered at the citation, our first thought was “Hilde-who?” As … Continue reading
Your choice
Advertising, depending on how you look at it and who you are, is either a tool to give consumers the power to make better choices or a means to reduce their choices. The first one opens up the mind, the … Continue reading
LBC cheers: “KAYA natin ‘to!”
Football in the Philippines has never been this red hot – LBC Red to be exact! Especially as LBC now powers one of the most formidable football clubs in the Philippines and in the UFL (United Football League)– KAYA … Continue reading
Sexy Resolution
Sexy Solutions wanted to start 2012 with a bang. While other people start the year with new looks, new hairdos, new habits. Sexy Solutions however, decided to enter the new year with a sexy new body to represent them—Raymond Gutierrez’s … Continue reading
Insular Life: Kicking off 2012
Our first assignment as the new advertising partner of Insular Life was not about advertising at all. Last January 13 2012, we were invited to their annual National Leaders’ Assembly to talk as the voice of the consumer and to … Continue reading
Break from Breton
“What?! OUR Breton is gone?!” That is what one art director said in horror as he received the news that Café Breton in the neighboring Ziebert building had closed. He had reason to mourn as this was the team’s favorite … Continue reading
Insular Life: Partners in life
It was the fastest win of our lives. On December 15, 2011, we entered the doorways of Insular Life. As we were greeted by the guard, “magandang araw!” we truly felt in our hearts that it would be one. Insular … Continue reading
Sending love to Sendong victims
Just days before Christmas, a massive flash flood caused by Typhoon Sendong took Cagayan de Oro and Iligan City by surprise on the night of December 16, 2011 – leaving more that 1,000 dead and hundreds more missing. It is … Continue reading
The Christmas Party for the Naughty and Not So Nice
It was a Christmas party that would have made the Grinch proud. The Aspac people revealed their darker side in the Christmas Party at Blackbird Bar last Dec. 16. With the agency’s costume party tradition, employees went all out with … Continue reading