Making Toshiba even more amazingJune 27, 2012
The world’s first glasses-free 3D TV technology? Talk about a vision of the future. Toshiba definitely took its mantra of “leading innovation” to town. As one of the world’s biggest companies dedicated to technology, the Japanese brand is upgrading its image in the Philippines not just by releasing some of the most amazing products we’ve seen in a while but also by getting one of the most amazing women as its brand ambassador – Solenn Heussaff.
Considering her multi-slashie beauty, Solenn is quite the master of all of trades. To say that this French-Filipina celebrity is talented is quite the understatement. Not only is she an actress, singer, TV host, and model but also a fashion designer, painter, and even a professional make-up artist. She is truly the perfect fit for a creative powerhouse like Toshiba.
But Toshiba’s new TVC is more than just a celebrity-driven campaign. Solenn may be the heroine but the product is still the hero. Set in an “amazeum”, a word coined from “amazing” and “museum”, Solenn gets to experience some of the world’s best technology from Toshiba in an amazing way. Each room in this amazeum showcased the jaw-dropping features of the new Toshiba products — just like the anti-gravity room for the world’s lightest Ultrabook.
Style. Innovation. Beauty. Technology never looked this amazing.