The Launch of the new Insular Life thematic campaign: Magandang Araw Ngayon, Magandang Buhay BukasApril 16, 2012
Kung ang bawat araw maganda, ang buhay ay maganda.
This is the dream that’s common to all people, and the human truth that started it all.
Insular Life truly prides itself with its role in securing the lives of Filipinos families for over a century. Being the only Filipino life insurance company among the top five industry leaders, Insular Life truly has something to set it apart from the rest.
Inspired by their greeting of “magandang araw!” we came up with the “Magandang araw ngayon, magandang buhay bukas” campaign.
The campaign showed different moments into people’s beautiful lives: a couple of retirees cruising around manila in their Lamborghini, and newlyweds breakdancing at their wedding reception—beautiful moments that one can make happen and can make last forever with preparation.
Very little has changed with the Insular Life campaign since Aspac won the pitch last December 2011.
We were very happy to see the campaign launched yesterday, April 13, 2012, just after Insular Life’s annual awards, which recognizes their top-performing agents. It was the perfect timing to celebrate the many lives these agents have helped make more beautiful.
From the day we won the account to the day we launched the TVCs, it was an absolute joy working with the Insular Life team.
It’s one of those very precious projects where you truly believe in what you’re selling. The campaign is one we are truly proud of.
We are converts to the Insular Life culture. So much so that our producer is now on her way to becoming an Insular Life agent. Now that’s truth in advertising.
Isang magandang buhay sa inyong lahat!
Creative Director: Kat Gomez-Limchoc
Copywriter: Missy Galang
Art Directors: Roz Patino, Isa Natividad
Accounts: Natalie Alcantara, Ria Acosta, Rissa De Guzman
Director: Joel Limchoc
Producer: Chat Monteagudo